Aimhigher in the West Midlands is the sum of six areas covering six counties in the heart of Britain. Seven cities contrast with the rural Marches and the vast moorlands of North Staffordshire, but Aimhigher in the West Midlands seeks to provide learners in each of these areas with the information, support and inspiration to enter University.
The population of the sub-region approaches 1.2 million, which is approximately 23% of the West Midlands population.